In 2006, I discovered WordPress and RSS feeds at the same time. And you know what? I stopped using my newsletter! On the one hand, because it was all too much work for me. On the other hand, because I believed that RSS would win the race and soon no one would subscribe to newsletters anymore.
Because even though I am a marketing specialist myself, I found RSS feeds much more awesome than newsletters – and that is still the case today: pure content and nothing that clutters up denmark telegram screening my inbox.
Okaaaayyyy? Then let's take a look!
Do you know RSS feeds?
Do you use them?
Even 15 years after I first came across them, they are still relatively unknown in Germany - and when I initiate new aspiring social media managers into the secrets of the art, I can assume that 60 to 80 percent have never heard of them. The ratio is very similar for my clients.
But newsletter!
They all know them.
And there are reasons for that.
Newsletter marketing – welcome aboard!