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Best practices for closing sales deals
Armed with the deal-closing techniques outlined above, you’re well on your way to closing more deals. To help you be even more successful, here are a few best practices to follow to give your prospects the best chance of closing:
Use the right phrases
When closing a sale, there are a few key phrases that can help you convert your lead:
What concerns or questions do you have?: This phrase assumes that your prospect has questions or objections, which gives them an opportunity to surface them so you can address them proactively.
What other information do you need before making a decision?: If the japan whatsapp number prospect still needs information about your solution to present it to their decision-making team, you need to know so you can provide it.
Here’s how our product addresses [specific business need]: Tailor your presentation of your product to your prospect’s unique needs and pain points. This demonstrates that you understand your lead’s business.
When would you like to start implementing our solution?: Assume that the prospect will close with you and use phrases that look forward to a future partnership to prompt action.
It’s also helpful to practice using the different sales strategies outlined above on different customer segments until you find an approach that works best. Practice different strategies on the same customer segment, change when you use specific phrases, and ask for feedback from your team to learn from their experiences, too.
Tailor your strategy to the prospect and situation
While it’s helpful to have experience using a variety of closing strategies, it’s even more important to use the right one for the prospect and their unique situation. Use your customer segments and notes from early talks with prospects to determine what approach would resonate best with each one.
Know when to walk away
If you’ve invested time and energy into a prospect, you may want to pursue them until they say yes. But sometimes, it’s a better idea to walk away.
Some examples of times you shouldn’t close the deal are when you know your product won’t actually solve their problem or your point of contact doesn’t have full buy-in from the other decision-makers. Make sure all your prospect’s needs are met before asking for the sale.
Take advantage of certain tools
There are all kinds of platforms and tools available to help sales teams close more deals. Tools like a customer relationship management system (CRM), sales reporting, email marketing platform, and more can all help your team reach and convert more leads.