GDPR and HubSpot: the dream team for the long term!

[shishir.seoexpert1]

Happy couple in wetsuits with surfboard on a sunny day

Since the GDPR came into effect on May 25, 2018, companies have been using emails to inform people about their new data protection regulations or to obtain the recipients' consent again before sending their emails. These companies are behaving correctly and are using the GDPR to their advantage. The marketing industry in particular is benefiting from this.

“At Hubspot, we see GDPR as an gambling data switzerland opportunity, not an obstacle.” (Source: HubSpot, 2018 )

New regulations often cause concern because they are usually associated with bureaucratic effort and penalties if they are not complied with. The opportunities that new guidelines bring are often overlooked.

That's why you should take the statement from the makers of the leading inbound marketing software HubSpot to heart. Because nowadays it's no longer just about what you sell, but also how you do it. In inbound marketing in particular, the quality of leads and customers is more important than their quantity. And that's exactly what the GDPR is working towards. Another plus point: the need to implement the GDPR automatically brings the quality advantage, so to speak. This is particularly helpful for companies that have previously put improving their marketing on the back burner.