Less pictures, more links

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Don't forget about the navigation function of the main page of the site. It is a universal table of contents and a guide to the resource. Don't overload it with images - it's better to make sure that it contains links to categories of materials or products. Although you can write links directly from the images so that the graphics perform not only a decorative function.

Try to select your own photos, drawings and icons, and not take them from stocks: if a client finds a picture that is already familiar to him from many other resources, he will get the pharmaceutical email lists impression that you are not very serious about your own business.

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​Remember about cross-browser compatibility
The main page, as well as all other pages of the web resource, must be cross-browser compatible and display correctly on monitors of different sizes. All necessary elements of the page must not only be present on it, but also have the appearance that the designers came up with for them, not break the layout, not move, and not lose functionality. All this spoils the visitor's impression of the site.

Work on usability
The ideal of usability is simplicity, convenience and clarity of the interface for the client. That is, no flashing and screaming banners, running lines, intrusive modal windows, “bricks” of solid text and components that no one will ever use.

The subject and focus of the site generate more specific requirements and restrictions on design. Thus, for some portals, bright changing banners (in reasonable quantities), on the contrary, are mandatory: they motivate the visitor to perform the target action. The design should not just be stylish and beautiful, but correspond to the purpose of the site and the needs of the target audience.

15 Best Website Homepage Design Examples
There are thousands and tens of thousands of websites developed by professionals on an individual project, but there are much fewer interesting ones in terms of design. A trademark needs effective marketing to become a recognizable and popular brand, and design is one of the key tools in promotion. Let's look at several examples of successful companies with original and competently implemented home pages of websites.