Reduce website loading time

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The longer the resource pages take to load, the fewer visitors. In this matter, search engines agree with people: the faster, the better.

To solve the problem, caching, image compression, JavaScript and CSS size reduction, and optimization of the page element loading sequence are used. Almost all popular CMS are equipped with built-in tools for performing these actions.

Search for unnecessary queries
When a user does not find an answer to a physical therapist email list query, he returns to the search. For a search engine, this is clearly a negative behavioral factor.

Let's say a company specializes in selling orthopedic pillows, and the main page is promoted by the query "pillows". Serpstat.com shows that in addition to orthopedic, users search for pillows for pregnant women, for travel, for cars, down and feather pillows, etc. This means that each visitor who entered the site by one of these queries will add to the statistics of return to search results.

Increase Type-in ​​traffic
How to improve behavioral factors on the site_Type-in ​​traffic

The term hides direct transitions to the site by entering the address in the browser line. This also includes traffic from bookmarks and desktop managers. This guarantees the resource placement in the TOP of the issue. If this does not happen, take measures to correct the situation.

A successful option for website promotion is to concentrate all possible information on your topic. Engage users in constant communication, share experiences, give professional recommendations. Posts on current and popular topics that evoke a lively response from visitors, make them leave comments and actively participate in the discussion work well. Promotions and competitions are another way to interest readers and improve behavioral factors.

Work on simultaneous offline brand promotion. It has been proven that offline advertising campaigns can subsequently increase Type-in ​​traffic. Let the domain name be present everywhere: on business cards, billboards, in advertisements. Ideally, it should be short and easy to remember, so that people do not have problems entering it into the browser line.

Work on improving behavioral factors consists of two areas: the first is click factors of issuance, the second is On-site factors. As for click factors, the long-known CTR of issuance and Last Click still have a strong weight. The main attention is directed to the snippet: its attractiveness works well in the fight against competitors. In addition to attention-grabbing "decorations", the snippet should contain a call to action, urge the user to follow the link.

When it comes to On-site factors, it is important to remember that visitor behavior is analyzed by many parameters, but they all indicate the degree of people's involvement. The actions of the resource owner should be aimed at increasing it. There are plenty of examples of how successful companies do this. Let's take a site that promoted Nike Air Max sneakers. Adding a video (Hot Girl - Nike Air Max commercial) to the main page increased the duration of the average session tenfold.

Of course, not all topics allow the use of such techniques, but there are other ways to attract the attention of users, you just need to take an unconventional approach.