"Yandex.Direct dynamic ads: how to set them up effectively?"

[subornaakter40]

If the advertising campaign is launched on all available platforms, and you have enabled auto-targeting only on search, it will be automatically activated on Yandex.Direct partner networks (YAN, to be more precise). The rate will be calculated automatically depending on the campaign settings. In the case of a separate campaign running on the network, auto-targeting will remain disabled, if it was initially so.

Another recommendation for advertisers from Yandex.Direct developers: to ensure that the system performs better targeting and you have more useful data for campaign optimization, set up a Yandex.Metrica counter on your website.

When you enable autotargeting, ads start veterinary email list showing according to the parameters of the ad group in a specific campaign. Day after day, the system optimizes the settings, performing complex calculations, so to achieve maximum results, it is better not to turn off autotargeting in Yandex.Direct for several weeks.


Read also!

Read more
To get acquainted with the statistics on the operation of this option, use the Report Wizard, and also see the "Search queries" report.

Is autotargeting necessary in Yandex.Direct: final opinion
Unfortunately, the price of automation and simplification of any processes is often certain losses. In the case of developing and launching an advertising campaign in Yandex.Direct, it is worth understanding that this is very delicate work and it is impossible to completely eliminate manual adjustment.

Target client

Source: shutterstock.com

It is important for any advertiser that the search engine provides accurate responses to user queries. For example, when the query is "buy brown men's boots in Novosibirsk", the title of the corresponding ad should ideally sound the same.

When using autotargeting, it is no longer possible to achieve such a level of relevance - there will be one universal title for all thematic queries. Even if you create several versions of the ad with different titles, the efficiency will still not be comparable to that which can be achieved by manually selecting key phrases.


Read also!

"How Yandex Direct moderation works - key points, tips and recommendations"
Read more
It should also be noted that autotargeting in Yandex.Direct produces different results for different niches and especially for different sites. If advertising does not provide enough conversion due to the shortcomings of your site, targeting automation will not save the situation - it is necessary to work on the quality of content and the structure of the resource. After all, when you come to the store, it is important for you that there is a pleasant atmosphere, convenient and understandable display of goods.

Download a useful document on the topic:

Checklist: How to Achieve Your Goals in Negotiations with Clients
To increase clickability, you can try using templates. And the following help reduce the number of non-target phrases during autotargeting:

Checking transition pages for their presence.

Correct formulation of the title and text of the advertisement.

Compiling different versions of an advertisement.

Entering multiple keywords manually.

Conclusion. Autotargeting in Yandex.Direct should be perceived as an auxiliary option that does not eliminate the need to track statistics on the advertising campaign, evaluate and compare the results and periodically make adjustments. But this is undoubtedly a useful tool that allows you not only to type in new effective keywords, but also to test existing formulations.