The right interview partner
When choosing an interview partner, you should ask people who have bought your products or who are interested in your products. People who have already made a purchase from you are particularly interesting, as they reflect your buyer personas particularly well. Buyer personas in the B2B sector can be, for example, managing directors and purchasing managers, but also project and department managers.
The in-depth interview should last between colombia whatsapp data 20 and 30 minutes. That is enough time to gain a lot of information. At the same time, the amount of time the interviewee has to invest in the interview is not too much. However, many people have little interest in taking part in an interview if they do not see any obvious added value in it. Small incentives such as a free sample of the latest product or a small voucher for a nearby shopping center can be helpful.
record an interview
Ideally, you should record the interview using a voice recorder or an app. This allows you to concentrate on your questions and you don't have to remember or write down all of the interviewee's answers. You can then have the interview transcribed and extract the most important information from it. However, in order to be allowed to record an interview, you need a written statement from your interviewee, who then gives you permission to record.
buyer persona infographic
2. Evaluation of the interviews
When evaluating your interviews, a systematic approach is required. A good way to do this is to work with a table. You enter the most important statements from the interview for each individual interviewee. There should be around 120 statements per interview. Headlines summarize the statements, which allows you to cluster the content of the interviews.