traffic coming to the website

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Although it may seem that shopping has all advantages, it also has some disadvantages.

The most significant advantages are the increase in visibility and quality .

The traffic that comes through these campaigns is qualified traffic, since as we have mentioned before, the consumer is shown the products that he is looking for and in which he is interested, so he already has a higher predisposition to purchase.


Users who decide to click on it have a higher conversion rate, since honduras mobile database they are first shown the product sheet with the price, which is usually one of the determining factors when it comes to purchasing.

Although price is not one of the definitive factors, when it comes to the purchase decision it is one of the most important, so being competitive in this aspect can be of vital importance if we are going to appear in the Shopping comparison against other competitors and stores.

Another advantage of advertising on Shopping is the privileged position that Google gives to ads.

As we have seen previously, they are always positioned at the top or top left of the screen, so the increase in visibility is noticeable.