Social media is traditionally rarely a medium for generating direct sales. In exceptional cases and with very popular consumer brands or certain products, this could work if the channel promise is defined in this way. Perhaps there are followers who always want to be informed about current special offers from your company? Even if someone actively recommends your product, this can attract new customers. In principle, however, it is more about more complex networking. Indirectly, however, social media is definitely suitable for supporting the communication strategy that leads to more sales and more profit.
“Aren’t Twitter messages pretty fleeting?”
Yes, they are. The stream of messages rushes by quickly, and you chinese america data can't assume that all of your recipients will see all of the messages. It is therefore always a balancing act as to whether and how often, for example, your own links should be sent repeatedly. But it is also one more reason to think about how each individual tweet can be made particularly interesting. Because something that is spread many times and across multiple accounts has a higher chance of being noticed.
“What risks could tweeting pose to our company?”
The biggest risk is that you don't keep your channel promise and incur the displeasure of your community. There are also legal risks, such as data protection or copyright. But this applies to communication on the social web in general. You should therefore seek legal advice. It is also dangerous when people who manage a Twitter account feel personally attacked and react accordingly or use inappropriate language themselves.