Uncover Cross-Selling or Upselling Opportunities

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This is such an easy thing to do—it takes you 15 seconds to find a piece of information that enables you to say that—but the customer might remember this for months or years to come.

Heck, there’s a chance they forgot about that other issue since, but you remembered and cared enough to ask.

A CRM lets you nurture and manage relationships with mexico telegram data new customers long after they’ve made that first purchase—even when they run into an issue. Because customer issues will come up, you can never erase the need for customer support completely—but a CRM can make it infinitely easier and more impactful.

Cross-selling and upselling are fantastic ways to increase customer lifetime value. Here’s the key difference between them:

Cross-selling focuses on selling two complementary products to the customer, like offering a waterproofing spray to a customer who just picked up a pair of trail running shoes.

Upselling, however, is about offering an upgraded version of what the customer intended to buy in the first place—in the shoe example, that would be a more premium, durable pair to the one the customer chose.

CRM data is the ultimate way to find relevant opportunities to upsell or cross-sell to a customer.