Segmentation based on behavior allows you to send personalized recommendations, product updates, or reminders, increasing the chances of conversion.
Leverage Past Purchase History
Your customers’ past purchase history is a goldmine of information. Use it to create personalized email campaigns. If a customer bought a camera, you could email them about photography accessories or tips.
Don’t forget to automate these egypt telegram screening processes using email marketing tools, making your job easier and more efficient.
Demographic segmentation involves categorizing your email list based on demographic factors such as age, gender, income, and education. This type of segmentation can benefit businesses offering products or services catering to specific demographics. For example, a fashion retailer can send different style recommendations to male and female subscribers.
Implement Recency and Frequency Segmentation
Recency and frequency segmentation categorizes subscribers based on how recently they’ve engaged with your emails and how often they do so. This method is valuable for re-engaging inactive subscribers and rewarding loyal customers.
Send reactivation campaigns to those who haven’t engaged with your emails in a while and exclusive offers to frequent openers and clickers.