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SMS-marketing-in-the-financial-and-debt-collection-industrySMS Marketing in the Financial Industry, Including the Use of SMS in Soft Debt Collection
Thanks to mobile messages, the debtor has access to the so-called m-business card, i.e. a message containing the details of the agent with whom he spoke (name and surname), case number and other necessary information.
The greatest power of mobile messages in debt collection lies in notifications and reminders: they can remind you of an approaching payment deadline and notify you of a lack of timely payment.
The development of technology means that SMS marketing in the financial industry is playing an increasingly important role. Mobile communication allows you to deliver information directly to the customer and build a relationship with them on terms that are beneficial to both parties. Additionally, time and money are saved for both the customer and the financial institution. Skillful use of mobile marketing allows you to gain an advantage over the competition and strengthens the positive image of the brand among customers; this is possible even in an industry as difficult in terms of image as debt collection.
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personalization sending sms mms vmsHow tOn the Polish market, customers can choose and pick from the offers of insurance agencies. The number of business entities offering such services is huge, and more importantly, their offers are similar to each other. In order to exist and attract customers, you need to stand out and offer something new. The question remains what innovations insurance agencies should focus on.
Insurance agencies that want to acquire new business partners and develop loyalty towards regular customers must follow the global trends prevailing in the service market. There have been ma