The shopping stream as a personalised Shopping World for emotional customer loyalty

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Mitu100@
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The shopping stream as a personalised Shopping World for emotional customer loyalty

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Many online shops offer a wide range of products and brands. However, despite this large product range, most shoppers keep going back to their favourite brands and products. An individual and personalised Shopping World in the form of a so-called shopping stream offers you the opportunity to provide each individual customer with relevant products, brands and content at a glance, without them having to spend a long time searching for it. In this case, the products are not embedded in stories. Instead, various components such as products, different content formats (blog articles, social media posts) and interactive elements are combined on a single shop page for each individual customer, in order to optimise the digital customer experience.

A separate shopping luxembourg telegram screening stream for each customer
Each personalised Shopping World, like each customer, is unique and takes into account individual preferences such as personal style, favourite brands, favourite colours or preferred material.

From the moment you access it, the area is dynamic, intelligent and fully personalised. Knowledge about each individual customer is taken into account; in full compliance with data protection regulations; so that inspiration can be offered on the basis of personal preferences.

digitale-customer-experience-personalisierte-einkaufswelten-shopware-epoqThe personalised Shopping World of three different customers as an example

Products and content tailored to each individual customer
The shopping stream comprises various components and contains not only static but also interactive elements. For example, customers can put together a complete set consisting of various products. Whether its an entire outfit or the latest camera equipment (e.g. consisting of camera, lens, memory card, battery and bag) – desired products can be combined with just a few clicks.
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