Sales script for experienced managers

[prisilabr03]

At one of these meetings, the call of Alexander Valerievich was disassembled. The video shows an episode of the meeting. A rare phone call for perseverance and cheerfulness! I admire the professionalism, patience and optimism of Alexander Valerievich!


The call script (talk script), which provides answers to customer objections, is an indispensable tool in the work of sales managers.
For beginners, such a script is a lifebuoy, because without sandplay therapy knowledge of the product, niche and market specifics, you can already call and qualitatively bring customers to the goal.

Everything is simple: a person, just physically, cannot remember and keep in the spotlight a large amount of information. When dealing with customers, managers mainly face typical objections and are able to process them. If the template is torn and the client sets an atypical objection, then the “manager merges ” conversation. Not because he does not know how to work with this objection, but simply because this information was lost on the expanses of his brain and could not be quickly “retrieved ”.

Bad memory or great emotional workload, of course, can be an excuse. But for whom? For a manager who puts “status on a client card, ” is not relevant. For the leader, this is a blow to both the company's revenue and his own wallet. How to be? How to exclude the human factor not only in experienced sellers, but also in beginners who are just starting to call?