Pinterest Catalogues is a handy shortcut for placing and managing all of your product Pins. It’s an ingestion tool that pulls details right from your website’s product pages, sort of like rich product Pins, only en masse.
With Catalogues set up, Pinterest users will see a beautifully arranged digital brochure of your products, complete with up-to-date pricing. You can also arrange products from your catalog in convenient groups – like the apparel brand Johnnie-O has.
Pinterest Catalogue exampleUsing Catalogues gets a little techy. Here are the basics:
Get your business account and claim your website
Add your data source (the file that holds product details)
Install the Pinterest kuwait telegram screening tag (a bit of code that connects Pinterest to your website)
If your store is built on Shopify and you have the Pinterest for Shopify app, the process will be much easier.
Don’t forget to tag products in your Pins. So when you pin a stunning image of your shorts, top, and shoe combo, a shopper can click and find the product pages for each.
5. Be active in the community
Sure, Pinterest is a discovery platform. But it’s also a network where like-minded people come to share creativity and inspiration.
Joining the conversation is free, and there are multiple ways to do it.
Pin content beyond products
Fenty Beauty inspires and informs its brand fans by posting dozens of makeup tutorial videos. The educational recordings feature users and influencers – including a few by company founder Rhianna – with a wide range of skin tones and types.