There are different ways to calculate engagement rate on social media, and TikTok is no exception. Here are the two main formulas marketers use:
Likes + Comments Followers * 100
or
Likes + Comments + Shares Followers * 100
Since like and comment metrics are visible on the indonesia mobile database platform, you can easily see how your TikTok metrics compare to other accounts. Or determine an influencer’s engagement rate before working with them. This is just one way you can make money on TikTok.
Average engagement estimate
For a rough estimate of your account's average engagement, try the following.
From a profile, tap Likes to see the full total.
Count the number of videos posted.
Divide the likes by the number of videos.
Divide this number by the account's total number of followers.
Multiply by 100.
Note that most engagement rate formulas include comments in addition to likes, so you shouldn't compare those results to those calculations. However, since calculating the overall comment total is time-consuming, this formula can be used as a quick way to compare internal accounts .