SMS marketing has seen massive growth in 2020 and 2021, and it’s safe to say that you won’t want to miss out on going mobile this Easter.
Our review of nearly 3 million SMS sent from Omnisend shows that shoppers continue to place more orders from this channel, and integrating SMS into your email marketing campaigns is a great way to improve your sales.
SMS orders grew by a whopping 985% from 2020 to 2021
The average SMS conversion rate during the two weeks leading up to Easter increased from 0.19% to 0.55% (a 189% increase)
In 2020, 14.56% of orders for the two-week period were made on Good Friday, while a combined 29% of SMS-driven Easter sales were on the day itself and two days before. In 2021, it was 22%.
conversions by SMS during indonesia telegram screening Easter period
As you can see from our analysis, most people do their Easter shopping in advance. This means that last-minute Easter marketing is not only unprofitable–delaying your campaigns until the holiday weekend gives an advantage to your competitors.
With that in mind, here are five marketing tips to help you boost your Easter sales:
1. Know your audience
Start out your marketing strategy by putting yourself into customers’ shoes.
While Easter is often associated with eggs, chocolate, and the Easter Bunny, it’s still a religious holiday. Keep this in mind before you decide to use an Easter theme unless you know your customers well.