They are motivated to solve problems but are unsure which solution is best
They know the solution exists, but are not motivated enough to solve it.
They have a problem but don’t know there is a solution
They don’t have the problem your product solves
Outreach channels
To reach out to prospects who match our key personas, we use:
Warm introduction
Meeting
e-mail
Telephone
Direct Mail
Warm introduction
When you start out, you can usually only rely taiwan mobile database on a warm introduction:
Ask your investors, colleagues, friends and family to refer your product to anyone who might be in the market. Pay them if their referrals result in a sale.
Make an effort to be social with the people in your market. It is much easier to be intimate with people you have met face to face. Sales is a networking game.
Meeting
If you sell an expensive product to hard-to-reach customers, one of your best sales channels may be industry conferences.
As with warm introductions, the goal is to build a face-to-face relationship. Often, customers will do business with a company worse than a competitor if they are more familiar and attuned to the team behind it.