Unfortunately, there are endless variations on how people name their jobs on their Facebook profiles, such as Sales Associate, Sales Assistant, Sales Manager, etc. Fortunately, after we enter just one of these titles in the Facebook ad set creator, related job titles will appear. Take a few minutes to identify all that are relevant.
Job targeting is usually reserved for B2B companies that understand the exact types of jobs that would most benefit from their products.
Otherwise, if you are a B2C company, it is usually more effective to rely on interest targeting. It will lead to a larger audience - because Facebook works very thinly with data and will limit you to segments of the total Facebook user base.
You know how Facebook keeps nagging you to fill out your austria mobile database profile data? Not because they want to help your friends learn more about you. Because it gives advertisers more data to target you with.
You can also target Facebook users based on their "behaviors," which are categories Facebook groups users into based on their online activities.
Examples include:
Users who recently purchased a car
Users who donated to charity
Small Business Owners
Facebook regularly improves the quality of these behavioral audiences, so they’re worth testing.