This is the question your reader is asking himself.
Give him the answer.
As quickly as possible.
How?
By presenting the conflict.
A conflict consists egypt telegram screening of two forces pulling in different directions.
1. An inner conflict
"Should I marry the girl or not?"
2. An external conflict
"Our country is under attack, but I don't want to leave."
Without conflict, there is no reason to continue reading your story.
Good storytellers recognize exciting conflicts.
How does this work in marketing?
Know your customers' internal and external conflicts ("I want to make more money, but I don't want to hard sell.")