Headline 3: Any Four for only $1
This headline is much more than a headline – it is a concept that has worked for centuries.
Buy 3, pay 1.
Choose from: 8 pieces for only 10 euros
If you think:
"This headline is not original at all. I've seen it a thousand times."
Yes, for good reason: because it works.
Heading 4: How to Get Rid of an Interiority Complex
This ad was about a man israel telegram screening who was good at his job but still couldn't make a career because he lacked "college knowledge."
As a solution, the "Harvard Classics" were sold - a 1-meter high mountain of books. A 51-volume collection of classical works.
Believe it or not, people started buying these things.
By the way, a good reading tip: 10 marketing books that will help you
Headline 5: "No Time for Yale – Took College Home"
This was also a headline that sold Harvard Classics (don't ask me why Yale is in the headline).
The basic idea was: I didn't have the opportunity to go to college, so I read the Harvard Classics at home and basically got a college degree.
When you consider that college can cost $50,000+, you can understand why people started buying this massive collection of books.