When Aeschines spoke, they were amazed: "How well he speaks."
But when Demosthenes spoke, they shouted, "Let us march against Philip!"
This quote from David Ogilvy’s book shows what is important in this book:
Your marketing isn't meant to be praised - it's meant to sell.
And no, not every form of advertising sells.
Quite the opposite.
There was a survey that showed jordan telegram screening that people were less likely to buy a product after seeing the advertisement.
The entrepreneur pays millions in advertising expenses to castrate his own product.
Ouch.
To prevent this from happening to you, you should read "On Advertising".
In his marketing book, David Ogilvy (the advertising genius of the 20th century) reveals his secrets and shows you timeless principles for producing advertising and marketing to sell.
Your writing style may not win any design awards - but your cash register will ring like Santa's sleigh.