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How nofollow, sponsored and ugc link attributes affect Google SEO
Google shocked the SEO world when they announced major changes portugal mobile database to how nofollow links should be marked. While these changes will help Google understand the web, they also created confusion and left some questions. We have answers to many of those questions here.
Google announced a major change to the “nofollow” link attribute. Key points:
Link attribution can be done in three ways: “nofollow,” “sponsored,” and “ugc” — each with a different meaning. The fourth way, default, means no value is attributed.
For ranking purposes, Google now treats each nofollow attribute as a “ hint ” — meaning they may not affect rankings, but Google may choose to ignore the directive and use the nofollow link for ranking purposes.
Google continued to ignore nofollow links for crawling and indexing purposes , but this strict behavior changed on March 1, 2020, at which point Google began treating nofollow attributes as “hints,” meaning they could choose to crawl them.