The main qualities of a keyword include:
Search volume
Competitiveness
Price CPC
Word count
intention
Search volume for the keyword
Search volume tells you how many times a keyword has been searched on Google.
For example, as of March 2020, the monthly search volume tunisia mobile database for “what plants grow in the desert” was 140 in the United States. You can see that the global volume is 210.
Search volume for "what plants grow in the desert"
Meanwhile, as of March 2020, monthly searches for “Loans” were 1.5 million in the U.S. and 5.5 million worldwide.
Monthly searches for “Loans” in the U.S.
Obviously, investing in keywords with huge keyword search volume has the potential to attract more visitors to your website. However, this is easier said than done.
Volume isn’t the only factor that determines how hard it is to actually rank. To help you understand this, you need to look at how competitive your keywords are.