And customers don’t take seriously a company that has only developed a product and never develops it further.
2. You will get better
It's in the nature of things that your second book is better than your first. Your tenth book is better than your second.
When people read your tenth book, they are thrilled.
What do you do?
They assume that your older books are just as good and buy them.
3. You catch fire
The most important reason cameroon telegram screening why this strategy works is this:
There is so much digital noise in our society that one cannot get through it all with just one book.
A simple article will not cut through the background noise that surrounds people.
You have to imagine your products like rays of light.
If you want to start a fire with a magnifying glass, you can hold the magnifying glass on the wood for 100 years - but without enough light rays it will never burn.
Each product is another beam of light that increases the focal power of your magnifying glass.