The results of the study show that in most cases, Google Keyword Planner greatly overestimates search volume
It turns out that the search volumes in GKP are “roughly accurate” in only 45% of cases. In the rest of the cases, GKP search volumes differed significantly from GSC impression volumes.
In other words, calling the search volumes in GKP “accurate” is a pretty far-fetched claim. We can’t even criticize GKP for this, since it’s a tool for advertisers, not SEOs.
GKP tends to mix search queries with similar meanings into bahrain mobile database one group, without the option to see the different search volumes for each query. This is very convenient for advertisers, but can be a real headache for SEOs.
For example, the following six keywords would all be mashed into one:
pc games free download
free pc games download
free games download for pc
download free games for pc
free pc game downloads
download pc games free
free games to download for pc
Keyword grouping in Keyword Planner
Most SEO tools will mimic this behavior because they allegedly get their search volumes from GKP. Therefore, they will show the same search volume for each keyword variation.