In this episode of the Schreibsuchti Show I talk to Asli Sahin about how she became a copywriter at the international agency Ogilvy.
David Ogilvy founded the agency “Ogilvy & Maher”, which is one of the biggest players in the advertising industry.
Asli Sahin is Creative Director at Ogilvy in Berlin and she gave me some insights behind the scenes of a large marketing agency.
What you will learn in this episode:
0:00 Intro
2:24 How did belarus telegram screening Asli Sahin get into copywriting ?
7:06 What were Asli Sahin's first projects?
9:00 Has Asli Sahin ever had a project that didn't go down well?
11:42 How big is the Ogilvy team?
12:08 Does Asli Sahin still write headlines herself ?
13:28 What does Asli Sahin look for in job interviews?
16:30 Does the team also do campaigns together?
17:40 What does copywriting mean to Asli Sahin?
18:35 How does the team get insights?
24:38 What are the new recruits like at Ogilvy?
28:40 What is an exceptionally good idea for Asli Sahin?
31:05 What are Asli Sahin's 3 tips for developing good ideas?
36:18 Outro.