Eve ate of the forbidden fruit.
Adam saw it and FOMO hit him.
He could not miss this opportunity and violated the only rule in Eden:
"YOLO," thought Adam and took a bite.
Fear Of Missing Out (FOMO) describes the fear of missing out and is so deeply ingrained in us that we do things we immediately regret or buy things we don't need.
You create this feeling in copywriting through scarcity.
But:
Just as a shark smells blood, your belize telegram screening customer can also smell "false" scarcity.
So if you don't want to tarnish your reputation and trade your credibility for quick - but short - success, then you should never "fake" scarcity.
In other words: If there is a deadline, then it must be real and must be met.
Only write "Only 10 left in stock" if this is really the case.
Only write "Only 12 seminar places available" if that is actually the case.
I am not against "artificial" scarcity - I am against false scarcity.
You can apply the above Oldsmobile technique to your own needs:
Print 1,000 books and send the following email to your subscribers: "I have 14,000 subscribers and fans. But only 1,000 books."