What is reactivation?

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The most important and valuable thing a brand has is its subscribers and regular customers, but it often happens that marketers miss the moment and simply burn out subscribers, and customers lose interest. Users who have lost interest are usually called sleeping or dormant, but there is good news: they can not only be woken up and returned, but even converted. AdButton employees give step-by-step instructions on how to do this.

Reactivation is a set of activities aimed at Bahrain cell phone number list restoring previous interest and stimulating users to perform the necessary actions. Reactivation can bring additional profit to the brand, and in addition, it has certain goals:

bring back into service users who ignore your emails or do not place orders for a certain period of time;
update user database data, perform cleaning.
In order for reactivation to be successful, it is necessary to comply with certain conditions and adhere to the following points:

take into account the industry and product you offer to your users;
conduct an analysis of the communication channels used for communication with users - perhaps it is worth considering alternative options;
clearly define the goal you are pursuing by carrying out reactivation;
qualitatively segment the audience you work with;
determine the lifespan of your subscribers, because if users stop being interested in your letters after a few months, then this is where you should look for the problem.