Attorney search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic to your law firm website or search engine pages. SEO traffic comes from free (organic) search results, rather than direct traffic or paid traffic from channels such as Google Ads.
The ultimate goal of any attorney website is to ensure that it telegram dating philippines provides high-quality and valuable information to your potential clients (i.e., the people who visit your website and whom you hope will become clients through your legal services). However, in order for people to find your website, we must design it in a way that allows Google, Bing, and other search engines to recognize its value and put it in front of them when they search.
What is SEO Marketing for Law Firms
SEO marketing for law firms refers to the steps we take to improve your website's ranking in search engines. By doing this, we can increase the number of people who visit your website (we call this traffic). The more people who visit your website, the more likely they are to convert from a visitor to a client.
To do this, we will design an SEO marketing campaign. This involves a variety of tools to improve your organic search results.
All work together to create the results you want – a website that draws clients to your office.
Why is SEO for Law Firm Websites Important?
The 2019 Legal Trends Report asked clients how they choose a law firm based on their needs. The results show:
57% of respondents do their own research to find the right law firm. This means they don’t just ask friends for recommendations. Instead, they do their own homework to find people to contact. Search engines account for 17% of all searches for lawyers. Another 17% of clients rely on attorney websites to choose a law firm to work with.
Therefore, when hiring a lawyer, more and more people will use search engines like Baidu, Bing, and Google. Although many users now also use social media such as Toutiao to find lawyers, searching for lawyers through search engines still accounts for the majority.
You are designing a lawyer website to attract new clients. To do this, you need to rank high on Bing, Baidu, and other search engines. Ranking high has its benefits, including a high click-through rate. This number measures how many people click on a link in a search engine result to go to a website.
Studies have shown that at least 27.6% of clicks go to the first organic traffic on the first page (customers click into the website by searching for keywords).
Just as importantly, organic and local search drives about 69% of all web traffic to websites. It also drives about 67% of all website revenue.
In contrast, only 8% of website traffic comes from paid search, which includes the use of search engine advertising. To be clear - by optimizing your law firm website for search engines, you will focus on this 69% of traffic. If you decide to launch only a paid advertising campaign, you will receive a fraction of the same traffic.