Try to place on all types of platforms for promotion

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In one category of ads - in this case, it will be easier for the system to improve, and in the future it will select placements with the greatest efficiency.
A budget of $150-300 is enough to test one or more Facebook ad campaigns. Try to keep the number of categories small to train the system, and provide two or three ads for each category.

For example, you plan to invest $200 in advertising. It is Shandong cell phone number list known that a micro-conversion will cost about $1.5. Create a couple of categories and monitor the development and results for 7 days. In this scenario, each of the two ad categories will cost you $70 for seven days (if the number of conversions is within 50). Upon completion of the training, choose the category whose rate for micro-conversion will satisfy you and extend the cooperation.

Promotion on VKontakte
Before starting an advertising campaign, you need to decide what will be the subject of promotion and what the task will be. In cases where it is difficult to make a clear decision about the placement format, take a look at the tips for choosing tasks and formats in the application interface.

Let's consider, for example, website advertising. Let's set the main task - conversions on the website. Then it is necessary to determine the placement format: a carousel and a post with a button - such a pair will become the most noticeable and will attract attention to this advertising content.