Common mistakes when assembling a semantic core for contextual advertising

[jarinislamfatema]

One of the most important stages of launching and increasing the volume of contextual advertising is the selection of a semantic core . Competent compilation of semantics is the key to success in promoting a product or service. And many specialists make serious mistakes at the stage of semantic assembly. AdButton employees examine in detail the issue of how not to waste your budget during promotion.

The structure is not worked out
Before you start collecting the core, you need cell phone number list to understand why you need it. You should study in detail the product you plan to promote, the market environment, and your competitors. This is also necessary to increase coverage and let the consumer know that you are competent in this topic.

To figure this out, you need to answer a few questions:

What is the name of the product/goods you are offering;
precise GEO location;
what technical characteristics does the product/service have;
what problem can be solved with the help of this product/service;
what does your customer look like;
who is your competitor.
As an example, the semantic structure of a restaurant delivering sushi/rolls is proposed.