The objectives then result in the key performance indicators (KPIs),
As mentioned above, language and tone (“brand voice”) and other fundamental decisions can also be recorded here.
It should be a document that you'll be happy to pick up when you need it. It should be helpful and useful - not 500 pages of text that no one will ever look at again.
C.: What tips do you have regarding content marketing strategy for small businesses with limited resources?
JT: When it comes to putting your content strategy in writing: start small turkey telegram data and then expand it bit by bit if necessary. Questions arise automatically in everyday life. A simple example: should we address our customers informally or formally? If such questions arise, you should write them down with the appropriate answer.
Occasionally, you should take a little time to answer basic questions such as the brand voice mentioned above: How do we best address our target group? What suits us? How can we make a positive impression here?