Miriam Betancourt: If you think about it, everyone, every social media platform, people have a different mindset. Yes, it's modern parlance. For example, I'm on Facebook and Instagram. When I'm not on business, I'm only on there to distract myself because I don't want to write an email or because I don't want to empty the dishwasher. Then I also look at Facebook and get my little dopamine kick, which we've already talked about a lot. But I'm not really there to learn anything or to make a purchasing decision. It's different with YouTube. I bought a Mere Botter last year because I think having my lawn mowed on Saturdays is a waste of my time. So I wanted to buy a Mere Botter.
These things cost a couple of hundred euros. What did I do before I bought it? I went on YouTube and looked at lots of reviews of robots. If only I had seen a video about robots at that moment - my credit card was actually open next to me - and if they had sent me a video about robots and taken me on a customer journey. The chance of winning me over as a customer would have been pretty good, but unfortunately they didn't. So I have to go to the hardware store.
Um, that means that people are on YouTube to either make a purchasing decision, to get information or to learn something. That means I pick them up from a completely different mindset, plus I uae phone number list pick them up. They want to consume videos. Yes, that's why I package this lead magnet where people can learn something again, and I package it in the form of video consumers. So, I wouldn't put it in a five-day email newsletter opportunity where they have to read emails for five days, because we humans are strange creatures. We want to have a direct reward center activated. That means I pick people up at a time when they have said of their own accord that they are interested in the topic, I engage them with the pattern interrupt, give them added value, an aha effect, and then invite them to continue directly on this dopamine track.
Walter Epp: Mhm, so, are you playing them a kind of video, a three-part video series? They can then watch the first video straight away and the others will come out later. Something like that, for example.