For scroll tracking, for example, we would want to track the page that someone scrolled down on. What I recommend when you are setting up event tracking for page scroll, the category should be page scroll, the action should be the percentage that people scrolled down, and then the label should be the URL.
Really think about it in terms of events, where you got the category, what happened, the action, what the person did, and the label is telling me more information about that. So actions are usually things like scroll, click, and tap if you want to get fancy and track mobile versus desktop. It could be things like form submission, for example, or just submit. Just really basic things. So really the two things that are going to tell you the difference are things like category and label, and the action is just the action that happened.
I'm really pedantic when it comes to setting up events, benin number data I think in the long run, again, in the future you'll thank yourself if you set this thing up correctly from the start. So you can actually see that tag goes to that trigger. Tag to trigger, tag to trigger, etc. So really think about making sure that each of your tags has a corresponding trigger if that makes sense. So now we're going to give you some tips on how to set up your Tag Manager account.
Tips
So the first tip is to use the Google Analytics ID variable. It's one of the built-in variables. When you go into Tag Manager and you click on Variables, it's one of the built-in variables there. I really recommend using it, because if you hardcode in the GA ID and something happens and you have to change it in the future or you copy it for someone else or whatever it may be, you'll forget.
Use the Google Analytics ID variable.
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