Content marketing means:
You create content such as articles, books, photos or videos to make people aware of you and your product.
No longer.
And nothing less.
The catch:
In practice, 99% of companies fail to implement content marketing profitably.
99% use one of these three stupid strategies:
Stupid Strategy #1:
Companies don’t do any content marketing at all.
Purchased advertising is uk phone number list always linear. Money in, money out.
Content marketing is like a snowball.
Google ranking, number of followers, podcast reach – over time these become avalanches that allow your investment to grow exponentially.
Of course, paid advertising has its place.
But not doing any content marketing at all is grossly negligent.
Stupid Strategy #2:
Companies create a ton of content that nobody cares about.
"Let's write a blog post about our new product."
Translated:
Let's flush time and money down the toilet.