Finally, keep another sequence or one email for people who have already converted to other offers. If they are existing customers, you can ask how they liked their last purchase and encourage them to come back.
When sending emails, you can’t underestimate the simplicity of abandoned shopping carts. If you complicate the process, most prospects will simply ignore the invitation.
Remove friction at every opportunity. For example, let your customers check out as guests. This way, they don't have to fill out multiple form fields, confirm their email addresses, and perform other tasks.
Additionally, your call to action should link directly to the user’s actual cart. Don’t make your potential customers hunt – many won’t bother.
Constantly test your emails and calls to action to see what works best
Test, test, test. When you think you can't test anything else, find something new.
At Hello Bar, we recommend A/B testing everything, no matter what you offer on your website. Do the same with your emails.
Create urgency with countdowns in abandoned cart emails
Countdown timers are a great way to convey urgency. If the timer runs out, your website will automatically empty the user's shopping cart.
Capitalizing on people’s fear of missing out is one of the smartest best practices for abandoned skype database cart emails. People don’t want to miss out, so if they’re eager for your product, they’ll convert. A countdown timer serves as a visual reminder that your prospect doesn’t have all the time in the world.
Make sure your emails are mobile-friendly
Earlier in this article, I mentioned that abandoned shopping carts are much more common on mobile devices than on desktop computers. As a result, you need to make sure that both your website and your email are mobile-optimized.
Use responsive design on your website and make sure your images are scaled correctly in your emails. Don't use a subject line that the reader can't see on a mobile device, and don't use thick backgrounds or other elements that could slow down your emails.
Earlier in this article , we mentioned that abandoned shopping carts are much more common on mobile devices than desktops . As a result, your website and emails need to be mobile-friendly.
Use responsive design on your website and make sure your images are scaled correctly in your emails. Don't use a subject line that the reader can't see on a mobile device, and don't use thick backgrounds or other elements that could slow down your emails.