What can you learn from him?
The most effective way to reach your customers is through a desire that is already there.
Your job is not to create desire, but to channel it.
How you do that?
By following these 3 steps:
Choose the strongest desire of your potential customer and connect it to your product. You don't need to reinvent the wheel. You don't need to pull out bizarre wishes from your fingertips and hope that your customer has one of those wishes too. You need to take the wheel and simply steer it in a different direction: towards your product.
Transfer that desire into your headline. Reinforce that desire with strong words or show your customer how your product can satisfy that strong desire. Put it all in one sentence: in your headline.
In your copy, list all the australia phone number list benefits that will help your customer satisfy this strong desire. Remember, each benefit is aimed at just this one desire.
This will make it difficult for you to write bad copy that doesn't sell.
If your local library no longer has any copies of his book because they were stolen from there, you should snap it up immediately if you find it for 100€.
At Amazon you can find used copies starting at 595 euros!
Here is my article with 5 lessons from Breakthrough Advertising .
Breakthrough Advertising *
Probably the most expensive copywriting book of all time
"Every successful sale is inherently manipulative. You have to apply pressure to get your customer to make a decision and act."
$50,000 up to $2 million.
This is how much you would have to pay Dan Kennedy to write a sales letter for you (including commission).
Ben Settle writes about him:
"His teachings have changed my business in more ways than I can possibly count."
What is special about him is that he is still alive and still active – while most of the copywriters I present here have already passed away.