How SMS Can Help You Build a Loyal Customer Base

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Creating a clear email style guide is important because it helps marketing teams generate content that consistently matches the brand’s identity. Achieving consistent branding across all channels (including email) is one of the best ways to improve brand recognition. In turn, brand recognition will improve the success of email marketing campaigns by encouraging customers to engage with emails and take the desired action (e.g. clicking through to a landing page, offer, or resource). Billions of emails are sent each day. By creating easy-to-apply guidelines, templates, and image databases for your email copy, you’ll support your brand image and set up your email marketing campaigns for success from day one.

Plus, it’s a great way to speed up email creation and save time. Chart austria whatsapp data showing the number of emails sent and received per day Do I need an email style guide if I have other brand guidelines? The short answer is yes. Even if you already have a set of brand guidelines for product design and online content, it’s important to follow this through to your email copy. Most organizations will already have a general style guide outlining things like: Tone of voice (with examples) Brand logo and any variants Imagery and video content Fonts and color schemes Brand editorial style (e.

g. titles, abbreviations, symbols, quotes, citations, and numbers) While these guidelines can be helpful when applied to email, it’s much better to create a separate style guide specifically for email content. This is because email is subject to additional criteria like device compatibility, image blocking, and rendering considerations. Any email style guide you create should still be complementary, however — you don’t want your emails to feel different from everything else you do! It’s just much simpler to have one dedicated guide per channel so that your marketing and content creation teams know where to find everything.