The essential aspect of managing email campaigns is educating prospects about your product/service and building credibility to increase your chances of consideration.
Your content must provide value , address pain points , and offer solutions. The goal is to create awareness and spark interest in your potential customers.
Personalize your lead nurturing content by addressing prospects by name. Another strategy is to target them precisely, including information about their interests, needs, or behaviors.
These are the types of informative and educational content you can create when nurturing leads :
blogs
e-Books
Frequently asked questions
Emails
Interactive content
Webinars
Whitepapers
Live demonstrations
Videos
Social media posts
infographics
Sample studies
Social proof , and testimonials
Whatever content you create, it must have a strong and visible call to action that clearly indicates what needs to be done.
5. Consider multiple channels
Today’s consumer is everywhere – from websites, social media , and emails to offline channels. Gone are the days when marketers could put all their eggs in one basket and focus on a single marketing channel and expect it to deliver results.
You need to implement multi-channel campaigns to drive leads, consider buyer behavior across multiple channels, and deliver targeted and personalized content that encourages leads to take action.
Multi-channel lead nurturing includes the following media :
E-mail marketing
Marketing automation
Social media marketing
Redirecting ads
Dynamic website content
Mobile marketing
Your brand needs to be visible everywhere, especially on social media channels, you can’t afford vnpay database to spam people with duplicate content. Your lead nurturing campaign should always track responses and ensure that sales and marketing teams are aligned.
re-target
A prospect visits your website, fills out a lead form , and you sign up for your email list – now what? Do you wait for that lead to come back? No – you retarget that prospect with AdWords or Facebook Ads.
Create remarketing ads that attract potential customers with a free product trial or demo, provide additional value that will influence their purchasing decision , or even present them with customer testimonials to convince them that your product/service is worth it.