Your CTA should accurately reflect how you want visitors to proceed. A declarative statement like “Buy Now” leaves no room for misunderstanding.
You can use a similar methodology if you want to increase email signups with the Hello Bar. Use a headline that puts your offer on the table, then follow it up with a compelling call to action.
Test your calls to action and maximize conversions
Because Hello Bar is GDPR compliant , you can also use Hello Bar to subscribe to your email list, which does not violate EU rules.
Create a clear headline and increase conversions
Headlines are invaluable in copywriting and marketing. The better the headline, the better student database your chances of converting your visitor.
Many people will read your headline. If it doesn't make them take action, they'll slip through your digital fingers.
Hello Bar gives you the perfect opportunity to A/B test different headlines. For example, you could start an A/B test with these two Hello Bars:
Create a clear headline to increase conversions
Create a clear headline to increase conversions
They are very similar, as you may have noticed. The CTA remains the same. I just adjusted the wording of the headline offer.
Run multiple A/B tests over weeks, months, and even years. As your audience changes, you’ll need to change with them. Testing different headlines is a great way to start reaping the benefits of conversion rate optimization.
Create a sense of urgency and optimize your conversion rate
Urgency is one of the most powerful psychological triggers used in marketing today. We feel urgency every day, so it's a familiar emotion.
Urgent deadlines. Urgent phone calls. Urgent letters. Urgent homework.
Use this in your marketing to convince people to convert faster – before they have time to come up with objections, questions, and excuses.
A pop-up can work well for this purpose. When someone tries to leave your site, give them one more chance to convert. If you encourage conversion , you'll have better luck.