How to improve your response rates

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But don't just talk to people who love and rave about your products. Customers who are unhappy with your products will reveal other patterns, which will help you develop a solid understanding of your right personas.

2. Your prospects
Make sure you also survey people who haven't (yet) bought business owner database your product and don't know much about your brand or company. Your current prospects and leads are a good option here, as you already have their contact information.

Use the data you have about them, such as anything you've collected through lead generation forms or website analytics.

3. Recommendations
Use your network – such as your employees, existing customers or contacts on social networks – to find other people who would like to interview you and introduce you to. There won't be many of them, but they will be high quality.

What is the best way to recruit your interview partners?

1. Use incentives.
If people have no relationship with you or your company, incentives give them a reason to participate in an interview. For example, a small gift card is an easy option.