Under what conditions can you create an attribution report in HubSpot?

[Shishirgano9]

We need to be able to report and analyze all interactions that customers go through on their customer journey . This is the only way to demonstrate that marketing and sales make a major contribution to the company's success.

HubSpot has taken this requirement to heart and allows viber database you to measure the effectiveness of your efforts with multi-touch attribution reporting. You can set parameters and assign different weightings to customer touchpoints such as blog posts, websites and emails.

Marketing Enterprise
You need access to the HubSpot Marketing Enterprise license , which allows you to map contacts and their sources, as well as touchpoints and submitted forms.

Custom Reporting
You'll need access to HubSpot's custom reporting features . This is a form of custom reporting under assignment, similar to the other categories: single object, cross-object, and funnels/pipelines.

HubSpot Sales
You must use HubSpot Sales - specifically, HubSpot's Deals. The Multi-Touch Attribution report tracks revenue based on the number of deals closed within your HubSpot instance. This is necessary so that you can measure all parts of a person's interactions with your company: first interaction, lead creation, deal closing, and deals won. An integration that syncs your deals with HubSpot - bespoke or not - should be sufficient.