Use the U-shaped Attribution Model to answer questions like

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Visitors to your website usually have many interactions with your company before making a purchase. But which of these interactions - touchpoints - are responsible for these visitors ultimately choosing your products or services? How do you measure the success of your measures on the customer journey of your website visitors? With the right attribution model, you can determine the success of your marketing and sales measures more precisely.

What is an attribution model?
Attribution models (multi-touch attribution report models, contact doctor database attribution report models) measure the impact of different touchpoints in order to analyze the entire customer journey from the unknown visitor to the customer.

With a customer journey, you can not only get an idea of ​​the motivations of your potential and existing customers and identify the corresponding buying centers . Attribution models can be used to see which pages on the company website have achieved the most conversions. This is because they assign the appropriate "credit" (recognition) to touchpoints on the customer journey.

This allows revenue from purchases to be attributed to specific touchpoints.

What attribution models are there?
There are different models that answer different questions depending on the weighting:

First Touch
The first-touch attribution model attributes 100% of the revenue from a purchase to the first interaction that occurred between all contacts associated with the purchase.