The possibilities of email marketing are endless, and email lead generation is the first step to a successful email campaign because it helps you build email lists .
Email lead generation is only effective when you have a solid strategy for executing your initiatives. Here are some best practices for email lead generation that can help you create successful lead generation journeys.
1. Create a lucrative opt-in offer
One of the most important best practices for generating email leads is to create a lucrative employment database offer that incentivizes prospects to reveal their email addresses.
Why would someone give you their email address or sign up for your newsletter? They'd need a good reason to do so, right?
This is important to create an offer that motivates people to join your email list.
It could be anything from a discount on a consumer’s first purchase to listing the benefits of joining a mailing list. Your offer doesn’t have to be a monetary reward, but it can be anything that provides value to your target audience.
Some examples of offers that can motivate people to provide their contact information:
Access to exclusive content such as e-books or white papers
Free participation in a webinar or online course
A flat discount or promotion for a customer's first purchase, which is especially useful for generating e-commerce leads
Subscribe to the newsletter, which offers valuable content
Even if you're just asking website visitors to sign up for your newsletter, clearly state the benefits so people have a reason to join.
Look at this pop-up from Hawthorne, where it asks its site visitors if they want an offer and offers a simple yes or no option. For most people, the choice will be yes.
Example of a lucrative Hawthorne offer
Image via Hawthorne
Once someone clicks “Yes,” the form will change to ask for their email address, as shown below.
Hawthorne second step in the form of a zero step
Image via Hawthorne
Simple but brilliant, right?
It’s also a perfect example of the multi-step form that brands use to break down a process into smaller steps.
Simplify your sign-up forms
Long or complex sign-up forms discourage people from signing up and can hinder your lead generation efforts. That's why it's important to use simple sign-up forms that can be completed quickly and easily.