To help you get started, below is a short step-by-step plan on how best to proceed:
1. Determine the goal you want to achieve
If you want to generate more reach, it is better to approach an influencer who has a large number of followers. Do you want to talk to your target group or involve your target group more in your brand? Then a micro-influencer is a good option. Think carefully about your main goal and sub-goals. And determine based on those goals what kind of influencer fits this.
2. Select some micro-influencers
If you have decided that you want to use micro-influencers, or a Dutch celebrity, look for people who fit the mission and vision of your company. Who fits your brand and why? Think carefully about who can be an ambassador for your company.
Micro-influencers often have a clear vision of what they want and how they want it. Start a conversation and find out if you are a good fit. Involve the micro-influencer in your plan and come to a joint approach. That way you create a better ambassador for your company.
Think of micro-influencers mainly about greece whatsapp number collaboration and not about selling. Want even more dynamics? Then bind multiple micro-influencers to your brand and build a community.
4. Stay in touch
It is important to maintain contact with your influencers. Make sure that the heads remain on the same page and that you maintain the dynamics in the group. This way you can ensure that micro-influencers become real ambassadors for your company.
Use influencers as ambassadors
Trend or no trend, use influencer marketing as an ambassador for your brand and only use it if it adds value. Think about what you want to achieve with your campaign and who fits in with that or not. Stick to your brand, the rest will follow. As the title of this article says: if they do it, it must be cool.
The winners of the annual Intranet and Digital Workplace Awards have been announced. Each year, these awards provide a glimpse into the kitchen of winning (social) intranets and digital work environments. The screenshots and business cases in particular are always a source of inspiration. What can you learn from the successful example.