Why doesn't this work?

[kexej28769@nongnue]

Replace it with SERP feature SEO (especially featured snippets) and long-tail targeting.
In fact, it’s often a much lower ROI investment than things like SERP features, especially the featured snippet, which is becoming more and more popular. It’s used in voice search. It often doesn’t have to come from the number one ranked result in the SERP. It could come in number three, number four, or number seven.

It can also be the result that brings the featured snippets right to the top. Its click-through rate is often higher than number one, meaning it’s a big way to get into the SERP. It’s not alone either. Image SEO, doing local SEO when the local pack appears, doing news SEO, possibly having a Twitter profile that can rank in those results when Google taiwan number data tweets.

And, of course, long-tail targeting, meaning going after other keywords that aren't as competitive, where you don't have to compete with as many people to get that number one ranking spot, and often, overall, the long tail can be higher than the number one ranking for that "money" keyword, the primary keyword you're searching for.


Why is this happening? Well, it’s because SERP features are favoring click-through rate in a way that number one isn’t worth what it used to be, and the long tail often just has a higher ROI per hour spent.