What challenges are your prospects facing

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We will they face when they implement their plans? Can your product help the prospect overcome/avoid these challenges? What is the timeline for implementing their plans and achieving goals? Is this timeline realistic based on your experience and the situation?

goals
The goals to identify are measurable targets that your prospect ios database wants or needs to achieve. There are actually only a few reasons for buying a product, to make more money, to save money, or to avoid the risk of financial loss. Sometimes companies have not defined these goals very thoroughly, or they have not determined how their big goals relate to their daily milestones.

This is the best opportunity for a salesperson to present themselves as a consultant and help the prospect to refocus or make their goals measurable. In such conversations, salespeople can show prospects the bigger picture or explain the real world to them - always based on their own experience in similar situations. For example, as an inbound marketing agency, we often advise marketing decision-makers on setting their lead generation goals based on the company's sales goals. Often we have to adjust the lead generation goals downwards, but in most cases, with our help, the marketing decision-maker can figure out how to achieve their goals with less effort or cost than expected. The following questions can be helpful,