A chatbot is extremely useful for B2B marketers – especially those who cannot serve customers 24/7.
Let's face it: We all are, right?
Chatbots mimic human communication and help guide users towards a specific goal. For example, if you want people to sign up for a free trial, your chatbot can highlight its benefits and help your potential customer sign up.
You can train chatbots to help website visitors find relevant pages and resources on your website. This will help you direct website visitors to strategic landing pages where you can generate leads.
The cost of creating a chatbot is a one- time investment, but it will help improve user engagement.
7. Use guest blogging to generate leads
Publishing guest posts on authoritative websites within your niche is a great way to demonstrate line database your expertise to a wider audience.
The best websites in your niche will have a high volume of monthly visitors, many of whom could be your potential customers. By sharing high-quality, useful content, you can grab their attention and build your authority.
Strategically add links to relevant resources and landing pages to your content to increase traffic to your website and generate leads.
8. Start a referral program
One of the most effective B2B lead generation strategies is to ask your existing clients to recommend your business to others. After all, nothing can convince a prospect of your value better than a satisfied client who has benefited from your products or services.
A referral program that rewards such referrals incentivizes your clients to do so. Make sure you reward both existing clients and potential customers they bring in to ensure your program delivers the best results.
Also, make sure the incentive is good enough to motivate your clients to refer.
Email management software provider Hiver has a lucrative referral program where it rewards customers up to $350 for each qualified referral.