This care ensures that the content has

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“I searched our online community, for the platform we use to stay in touch with talent, because there are always topics about mother writers there,” he explained. “after the selection, which was made up entirely of mothers, I already received an email from one of them saying that she has always had a lot of admiration for ri happy, which is a project that she is very happy to be part of”.

a deeper insight into the reader who will reach the blog, which means cameroon whatsapp data that what is written goes through an internal process of individualization and becomes something more sensitive. It's as if the consumer himself wrote for the consumer. The choice of talent speaks directly to what ri happy believes and practices.

“this initiative and search for mothers and other people who have the same challenge as our consumers is a key part for us to be able to meet a real consumer need through content”, said leo. The brand's digital marketing manager also gave another example of this positioning, which goes beyond the provision of services. “we have a sub-brand within the ri happy group, ri happy baby, in which all employees are mothers.